Chapter 6- Media Relations

Businesses and their relationship with the media are vital to the reputation a business will hold. Media relations departments want to make sure that they have good relationships with the right people in the media. It wasn’t until the 1950’s when media relationships started to form. The invention of the television in the 1940’s introduced media to the world, and with the take off of the Internet in the 1990’s media has become a major part of the business world. Businesses are going to have to deal with media whether they like it or not, because reporters get paid to be relentless. Many businesses do homework on reporters to help strengthen their relationship with the media, this tactic can really help a company gain a positive reputation in the public eye. Many businesses make the mistake of spending millions on advertising but little to none on media relations departments. This can cause the company to gain a bad reputation, if a reporter is treated wrongly by a business that reporter can write any kind of review they would like about the company. Media is everywhere so it is important to always make sure you are keeping a positive image no matter the situation, because you never know if a cameraman/reporter is lingering around.


Holding a relationship with the media can be a very irritating process. Whether it is a press conference or personal interview reporters can ask some very stupid and repetitive questions. I cannot speak from the business aspect of the media but I have seen personal interviews get very interesting from the questions reporters ask. Maintaining a good relationship with the local media can really help out a business, because regardless of how the business is if the media portrays them with a positive image they will always have consumers. In this day and age image is everything, many athletes have lost tons of money due to negative pictures, articles, comments they have made. Just recently the best swimmer in the history of Olympics was caught smoking an illegal substance and it was the media him lose a lot of endorsements.


http://www.makli.com/tiger-woods-interview-today-0026383/

This article is about Tiger Woods and his first public press conference since his situation that happened on Thanksgiving. Tiger Woods is one of the biggest names in media today. Whatever he does will find its way in the media in some form. I do not think he needed to even have a press conference apologizing for what he did because that is his own business and the only person he needs to apologize to is his wife. But I do realize how media portrays things and by him having a press conference, I think it saved him and his name a lot.

By: Pat McDanel

Chapter 4: Identity, Image and Reputation

With little work experience, I will use this blog to talk about my experience choosing a graduate business school. In particular, explaining my viewpoint of the identity, image, and reputation of the Eberly College of Business and Information Technology.

After graduating from Millersville University in the Spring of 2009, I became interested in attending a graduate business school. My list of schools were narrowed down to three: Penn State's Smeal College of Business, American University's Kogod School of Business, and IUP's Eberly College of Business and Information Technology.

Researching each school told me a lot about their individual identities, images, and reputations. Kogod and Smeal were both very prestigious and offered excellent programs in the field of Supply Chain Management. However, both were still out of my price range. When it came to Eberly, what intrigued me most was their reputation as being one of the best value schools in the U.S.

The identity of Eberly I believe is one of an affordable and high-quality instruction institution. For these reasons, and the fact that Eberly is accredited and offers a one year MBA program were the factors in my decision for choosing to attend IUP. I do however feel that Eberly's name could be enhanced to encompass the diversity of both the student body and faculty that student's are exposed to while attending.

The "Eberly College of Business and Information Technology" does little to address this notion of international acceptance. Perhaps a more appropriate title would be, "The Eberly International College of Business." Since we have partnerships with countries all over the world, and an available study abroad program, maybe this name change would convey its world-wide reach to prospective students. Therefore, I believe that although Eberly constitutes an identity of great value, its image could be improved.

Eberly does not currently have a logo for its school. Keeping with the idea of value and an international scope, maybe Eberly could create a logo with these ideals.

Eberly's reputation, therefore, could become more solid if both its identity and image were better aligned. Eberly does have a unique identity because it provides for a very good education at an affordable price, but fails to project its image of student body and faculty diversity to prospective students.

Chapter 2

When it comes to communication strategically, I can relate my current workplace to this very well. Our current manager believes communication is the key to success in any work environment. The first example is our monthly employee meetings. These meetings open with what is going on in the upcoming month and how to do a new task if there is any. After everyone is comfortable with that, the meeting is open for discussion to talk about any problems or if someone is not up-to-date on a current procedure. After all employees are properly educated, everyone is encouraged to participate in team building exercises. Another example of good communication that helped me in my workplace was when my manager would pull each individual aside during their shift and ask them about any problem they encountered during that shift. I think this was very helpful because if she did not do that, I would of forgot some of the problems or questions I faced that day and would not get answers to those situations. This also made communication more effective because it showed that the manager cared about her employees. It also made the employees feel comfortable approaching the manager about any problem or question.

Chapter 1

Many companies has faced with the issue of how to compete in a changing environment. The first step is to recognize that the environment is changing. Those in the management position need to realize that business environment is always changing and making improvements. Most managers are unable to see the big picture of how the environment is effecting the business. The example that is used is that of Coca-Cola and how it was effected when one campus suspended the purchase of their product. This action forced change in the company and the environment of the business. The next thing that businesses need to do is adapt to the changes that are taking place without compromising the principles of the company. Going along with the companies must never assume that problems will go away on their own. In most cases the problems does not go away but instead it gets bigger and becomes more a problem. The last thing that companies must do in this ever changing environment is keep the corporate communication open and connected to the visions and plans of the company. In the end it is essential for a company to change their behaviors and deal with issues by means of communication. For most businesses communication with be the key to their success.