After graduating from Millersville University in the Spring of 2009, I became interested in attending a graduate business school. My list of schools were narrowed down to three: Penn State's Smeal College of Business, American University's Kogod School of Business, and IUP's Eberly College of Business and Information Technology.
Researching each school told me a lot about their individual identities, images, and reputations. Kogod and Smeal were both very prestigious and offered excellent programs in the field of Supply Chain Management. However, both were still out of my price range. When it came to Eberly, what intrigued me most was their reputation as being one of the best value schools in the U.S.
The identity of Eberly I believe is one of an affordable and high-quality instruction institution. For these reasons, and the fact that Eberly is accredited and offers a one year MBA program were the factors in my decision for choosing to attend IUP. I do however feel that Eberly's name could be enhanced to encompass the diversity of both the student body and faculty that student's are exposed to while attending.
The "Eberly College of Business and Information Technology" does little to address this notion of international acceptance. Perhaps a more appropriate title would be, "The Eberly International College of Business." Since we have partnerships with countries all over the world, and an available study abroad program, maybe this name change would convey its world-wide reach to prospective students. Therefore, I believe that although Eberly constitutes an identity of great value, its image could be improved.
Eberly does not currently have a logo for its school. Keeping with the idea of value and an international scope, maybe Eberly could create a logo with these ideals.
Eberly's reputation, therefore, could become more solid if both its identity and image were better aligned. Eberly does have a unique identity because it provides for a very good education at an affordable price, but fails to project its image of student body and faculty diversity to prospective students.
Each team member should be listed as a separate contributor. I will not be able to evaluate each person's contribution as it currently stands. -- Dr. Wilkie
ReplyDeleteI agree with the poster, Eberly has the Reputation, Image, and Identity of Best Value MBA. The undergraduate program is a great value education as well. Eberly's identity also encompasses a strong International Student body and faculty. To improve the image of the University, I think the poster brings up a valid point, they should consider the name, Eberly International College of Business, or something to that degree. A small change like this could positively affect the constituencies image of the college.
ReplyDeleteI really agree with that too. Especially for how things are today in the "real world". Eberly should change its name. It is important to promote the COB as having a more international image. It is interesting how one word and one decision can have an effect on so many other things.
ReplyDeleteI cannot agree with you more.
ReplyDeleteReputation with a little more recognition could do wonders for Eberly.
It is, however, disturbing to see that the standards of education lag behind 'Identity and Image'.
I am completely agree with you Hariss but the important thing is if the standard of education lets day quality of product in general terms is consistent then the Identity and Image improves as time goes. Harvad was not at same level at what it is today. Every organizaions pace is different.
ReplyDeleteIdentity image and reputation are very important,they must be considered at all times.
ReplyDelete